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Gland, Switzerland·Est. 1961

WWF — World Wide Fund for Nature

Building a future in which people live in harmony with nature.

EnvironmentWildlifeResearch

WWF works to conserve nature and reduce the most pressing threats to the diversity of life on Earth, in nearly 100 countries.

2023 revenue
$373M
Program ratio
—
Founded
1961
Operating in
7+ countries

Where they work

Headquarters in Gland, Switzerland. Operating across 7+ countries.

CHUSBRCDIDINAU
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History

A timeline since 1961.

  1. 1961
    Founded in Morges, Switzerland
  2. 1986
    Renamed World Wide Fund for Nature
  3. 2020
    Living Planet Report shows 68% decline in wildlife populations since 1970

Impact

Key outcomes reported by the organisation.

2,000+
Protected areas supported
150M+
Hectares under improved management
As of 2023

Funding

Annual revenue & program efficiency.

Official figures from IRS Form 990 via ProPublica, refreshed automatically (last checked 10/14/2026). View filings

YearRevenue (USD)Program ratioBar
2019$250M—
2020$286M—
2021$408M—
2022$382M—
2023$373M—

Where the money goes

Rough estimate for 2023. Charities don't make profits — this shows how income is spent.

Programs & direct aid
78%
≈ $275M
Management & admin
12%
≈ $43M
Fundraising
10%
≈ $35M

About $20M of income was not spent that year — typically held in reserves or endowment for future work.

Program share based on typical figures for similar charities; admin/fundraising split is estimated. Total spending is from official filings.

Registry references

Where this profile can be verified or synced.

irs-bmf
52-1693387
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